Puma signs longterm partnership with Iceland football team

Sports company Puma announced that it has entered into a longterm partnership with the Football Association of Iceland (KSI) to become the official technical sponsor for the men’s, women’s and youth teams. Iceland will join a number of national teams on the Puma roster such as Italy, Austria, Serbia, Switzerland and the Czech Republic.

“I am extremely impressed with what Iceland has achieved,” Björn Gulden, CEO of Puma, said in a press release.

Despite a small population, they have great talent, the players a fantastic attitude and they always have a great team spirit. We really look forward to working with them.”

With a population of just 330,000, Iceland qualified for the UEFA Euro 2016 finals and is the smallest national team to qualify for the men’s FIFA World Cup in 2018. The women’s team have also achieved success by qualifying for three UEFA Women’s European ChampionshipsÔ in a row, 2009, 2013 and 2017.

“We are excited and very much looking forward to our partnership with Puma, one of the world’s leading sport brands. Their enthusiasm for Icelandic football and what we stand for has been impressive. I am confident that together with Puma we can enjoy further success both on and off the field.” Gudni Bergsson, FA of Iceland president, said.

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