Lifestyle brand GANT has decided to initiate additional measures for a more sustainable future. Around 80 per cent of its collections will be sustainably sourced and labelled this year and by 2022, all its cotton will be sustainably sourced. By 2025, it will halve its water use in manufacturing and sustainably source all its key materials, the company said.
By 2030, it will reduce its climate footprint by 30 per cent throughout all operations, the company said on its website.
With a new global initiative, GANT has created seven rules to inspire and invite consumers to take joint responsibility to extend the life of their clothes: Rent, Reuse, Refresh, Remake, Repair, Regive, and Recycle.
The brand is inviting people to learn how to give their clothes a longer life as well as using more sustainably sourced materials to increase the speed of transformation that the industry needs.
GANT has also joined partnerships with Waterkeeper Alliance, United Nations Global Compact, RISE Chemical Research Institute, Textile Exchange, The Fashion Pact, Sustainable Apparel Coalition, Better Cotton Initiative, Fashion Industry, Charter For Climate Action and Business Social, it said in the GANT Sustainability Report 2019.