Intertextile Shanghai all set to begin on August 24

The autumn edition of Intertextile Shanghai Home Textiles is all set to begin on August 24, becoming the first physical trade event for home textiles held by Messe Frankfurt since January. Considering the unusual circumstances, the fair is launching an online business matching platform to enable participants, who cannot travel, connect with partners.

The three-day trade fair will showcase an extensive range of home and contract textile products. There will also be high quality fringe programme, featuring a strong line-up of speakers.

In addition to the comprehensive sourcing options available, the fair’s event programme will provide the industry with the latest trends and insights in four topics – Design Inspiration, Business O2O, Textile and Technology, and Industry Empowerment. There will be conferences, seminars and presentations to reflect the future of the home textile industry.

The events of Design Inspiration will revolve around the 2021 Intertextile Trends. One of the highlights will be the 2021 Intertextile Trend Forum, which is led by Shen Lei, the Chinese representative of the Intertextile International Lifestyle Trend Committee. The 2021 Intertextile Trend Forum will bring together five prominent Chinese designers – Ben Chen, Ben Wu, Meng Ye, Paul Pang and Xie Ke – who will offer an in-depth overview of the 2021 Intertextile Trends, as well as the Chinese market conditions.

Intertextile has cooperated with the NellyRodi Agency from France to present the design theme for 2021– Bound – together with three trends: Cozy Warmth, Past Future and Bold Clash. Each trend is a reflection on the current environmental, economic, societal and identity changes.

The fair will also launch the Designer x Brands Virtual Showroom, specially curated by Lei. In the virtual showroom, the six top Chinese designers, in collaboration with selected exhibitors including Huatex International, Jab, Morphrow, Novatex, Yada and Zhejiang Maya Fabric, will present various textile products that reflect the concept of the 2021 Intertextile Trends.

To accommodate buyers who cannot come to Shanghai due to travel restrictions, Intertextile has launched an innovative cloud platform, which enables participants to virtually walk through the trade fair under the guidance of the Home Textile Association’s experts. With this digital platform, participants can explore innovations in every home textile segment and engage with key decision-makers in the industry.

Digital textile printing is bringing fundamental changes to the home textile industry as it can offer flexibility, speed and personalisation of production all at once. In response to the increasing demand for digital printing, Intertextile will offer relevant information about this technology via a series of seminars.

The fair will host Ride the Storm – Home Textile Digital Printing Forum, which will include an array of educating seminars and discussions on key industry topics. Powered by Fashion Print, the seminars will feature some of the biggest names in the digital printing industry to cover the latest market trends, technology developments, colour management, digital manufacturing, and sustainable practices.

The well-received Furniture and Home Textile Direct Negotiation Event will return to offer a platform for furniture companies and fabric brands to hold high-value business meetings, maximising their business opportunities.

Under the concept of Contract Business 360°, over 40 premier upholstery exhibitors will be presenting their latest textile products and furnishing solutions for contract use, offering functionality, diversity and style. Exhibitors include Guangzhou Yuanzhicheng Home Textile, Haining Julai Textile, Jab, Morgan Shanghai, Symphony Mills, Suzhou Roufang, Ter Molst International, Zhejiang Hexin and Zhejiang Maya Fabric. Top brands such as Agmamito from Poland and Wollsdorf Leather from Austria will be exhibiting for the first time at Intertextile.

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