Delta Apparel has joined the Cotton Leads programme, signifying their commitment to sustainability and acknowledging the ongoing improvements US and Australian cotton growers continue to make under both countries’ stringent regulatory environments. Delta Apparel manufactures a diverse portfolio of core activewear and lifestyle apparel products.
The aim of the Cotton Leads programme is to raise awareness of sustainable and responsible cotton growing practices, and to keep member partners informed about the leading efforts in reducing the environmental impact of cotton production. Currently, the Cotton Leads programme has more than 600 partner companies around the world, according to a press release by the National Cotton Council of America.
Cotton Leads is a programme that is committed to responsibly produced cotton. Built upon core principles that are consistent with sustainability and that promote the use of best practices and traceability in the supply chain, Cotton Leads offers cotton users the confidence and knowledge that their raw material is responsibly produced and traceable. Cotton Leads was founded by an alliance of industry organisations in Australia and the United States of America.
“Delta Apparel has been a good customer of US cotton for many years. By joining Cotton Leads, they underscore their commitment to sustainability and to the role US cotton plays in fulfilling it,” Jennifer Lukowiak, director of supply chain marketing at Cotton Incorporated said.
“Quality products start with quality ingredients. For Delta Apparel, quality has to also include a sustainability component. We are proud to support the work that cotton farmers are doing and to utilise their fibre across our brand portfolio, including Salt Life, Coast, Soffe, and Delta. We take great pride in the efficiency throughout our supply chain and managing sustainable cotton resources without adding costs,” Deb Merrill, president of Delta group and CFO of Delta Apparel said.